From life science innovations to commercial success
From market needs to sales performance, we advise, train and coach your sales & marketing
teams and, together, we build trust with your end customer.
Focus area:
from start-ups, scale-ups to large companies
Lifescience • Healthcare • Biotechnology • Diagnostic • Medtech • Pharma
Need for improved and optimised sales performance ?
Save time and get your action plan in a few clics:
Focus on value, boost your sales and build trust with
your customers…
A range of services to outperform your sales objectives.
Value proposition validation
- Market understanding
- Competition mapping
- Customer needs discovery and testing
- Positioning (re-positioning) strategy
- Value proposition creation and validation
- Sales argumentation adaptation
- Product market fit
- From product to customer centric value proposition
Go-to-market strategy
- Sales strategy
- Business priorities and objectives
- Go-to-market strategy
- Marketing plan
- Lead generation strategies
- Business modeling
- Commercial strategy development
- From product to customer centric value proposition
Sales performance
- Sales and inside sales process
- Opportunity / funnel management
- Strategic selling approaches
- Speeding up learning curves
- Business development
- Sales learning development and sales coaching
Contact us for a tailored service offering:
Unlock your path to success
Start with a Diagnostic to identify opportunities, advance with Consulting to achieve your goals, and elevate your teams with Training & Coaching to deliver results.
Diagnostic
You want to
- Rapidly diagnose the current situation
- Action scalable growth
- Increase competitiveness in a rapid evolving market
You want to get rid of
- Uncertainty about where to start
- Inefficiency caused by unproductive processes
- Lack of clarity on the requirements for scaling effectively
Objective
- Analyse deeply your current situation
- Define actionable quick wins
- Prioritize action plan
Consulting
You want to
- Launch successful go-to-market strategies
- Successfully design your sales plan and achieve your end-of year sales objective
- Decide on the key milestones in order to structure your sales approach
You want to get rid of
- Undergoing the roller-coaster sales effect leading to uneven income revenue
- Feedback indicating that your go-to-market strategy lacks consistency
- Products that fail to align with market needs
Objective
- Shift from product to customer centric strategies
- Define actionable quick wins in order to balance again your sales situation and define your sales approach accordingly
- Propose (new)positioning in order to successfully go-to-market
Training & coaching
You want to
- Work on the sales attitude
- Catalize sales and marketing teams
- Put the customer at the center of the process
You want to get rid of
- Unaligned sales and marketing teams
- Non- customer centric approaches
- Mixed sales messages that hinder the success of the product launch
Objective
- Maintain the sales attitude
- Build positive customer experience
- Speed up learning curves
Let’s work together!
Clémence Denis Beslin
Turning science ideas, innovations
and technologies into sales
- For leading companies, start-ups and scale-ups, comprehensive approach to diagnose commercial performance, structure business planning, and support sales teams
- Expertise in software solutions for the biopharma, oncology, sequencing: customer needs analyses and sales strategy plans
- Marketing positioning studies for the molecular diagnostic, in vitro diagnostic, molecular imaging (ivd), molecular imaging, medtech and pharma-biotech segments
- Go-to-market strategies for life science, medtech and diagnostic (companies active in woman health)
- Restructuring of inside sales process for life science and molecular diagnostics
- Coaching in business development and in deal management for start-up companies
- Training and coaching of the global marketing team of leading companies active in the molecular diagnostics, ivd and pharma-biotech segments
- Sales training in diagnostics (ivd and molecular diagnostics), pharma (oncology), Biotechnology (life science and software solutions), medtech (CRM, prostheses), etc…
- Business Model Canvas and Value Proposition Canvas workshop for start-ups, scale-ups and SMEs.
Expertise
customer centricity
We capture value in your customer’s
eyes to showcase your unique value.
eyes to showcase your unique value.
scientific and business dual expertise
Life science start-up expert. Deep expertise in life science commercialisation strategies.
market expertise
20+ years of experience in the industry. In-depth understanding of market dynamics and customer needs in life science ecosystems.
result oriented
We define your objectives and propose a plan to obtain quick results.
coaching approach
We elaborate participative and collaborative approach. We involve your team and guide to implement correctly.
market expertise
Robust connections in the life science industry.
Insights
No compromise on healthcare values after the Covid-19 crisis! April 9, 2020 What are the implications of Covid-19 for the biomedical or medtech industries? For you as a sales professional in the healthcare industry how has this exceptional crisis changed your sales approach overnight? Dynamic industries acting on patient needs. While our values are..
Tip #1: If you think ‘human’, there is no right or wrong attitude in sales! march 9, 2020 Did you say sales attitude? …. But what does that mean exactly? The skills you have to put together in order to be a professional in sales are very diverse. They take on a new dimension..
Tip #2: The must-have tool to obtain your end-of-year results! April 9, 2020 Do you want to successfully design your sales plan and achieve your end-of-year sales objectives? Do you want to get rid of the roller-coaster effect that leads to uneven revenue? Let me tell you about one of the most precious resource..
They trusted us
We are proud to collaborate with a diverse range of life science companies.
Our results-oriented approach ensures that every action directly contributes to measurable success.
- Business expertise for scientific-led companies
- Create market ready value proposition and showcase your unique value
- Successfully launch go-to-market strategies
- Boost your revenue through a strategic and focused approach
- Manage your sales process autonomously
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